It all started in 2014
Back then, Asbjørn was a police officer in Nørrebro, Copenhagen. Alongside his job in law enforcement, he began rolling date balls in his spare time – he did this partly because he had a good eye for healthy sweets, and partly because he hoped to earn a bit on the side of his civil servant salary. After half a year of rolling, Asbjørn's home production of healthy sweets had taken off to such an extent that the small kitchen in the terraced house was becoming too cramped. The hunt for a larger kitchen was now on. That hunt led him to Jesper's industrial kitchen in Farum. Jesper is a chef and former Christiania resident. His culinary career started at Christiania when, as a 13-year-old, he became a kitchen assistant at Spiseloppen. After completing his training, he worked as a chef in, among other places, Asia, the USA, and Italy. In addition to this, he has been a chef for the royal family on their trips abroad, head chef at Hotel D'Angleterre, and has run Denmark's first private dining restaurant (a restaurant for only one party at a time).
An unlikely friendship is born
Back in Jesper's industrial kitchen, where Asbjørn was allowed to rent space, the seed of both a friendship and a partnership slowly began to sprout. While Asbjørn sat making sweets at one end of the kitchen, Jesper stood cooking food for his catering company at the other end. Now and then he looked over Asbjørn's shoulder, and could quickly conclude that Asbjørn had plenty of drive and good ideas, but not quite as much kitchen prowess. Jesper's curiosity gradually became piqued, and his interest in Asbjørn's product grew. He therefore offered to help Asbjørn with production, and the two made an agreement: Jesper would develop the products and manage production, while Asbjørn would ensure spreading awareness of their products. A partnership and a (somewhat unlikely) friendship were born.
The production of healthy sweets continued in the kitchen in Farum until January 2017, when they moved into a defunct petrol station in Humlebæk – a date ball's throw from Louisiana. Since then, it's only been onwards and upwards. After taking over the petrol station, there was suddenly room for top-professional machinery, including a rolling machine, which is the machine that shapes the confectionery mass into cubes and bars. This has really given production a boost.
